'Redefine what it means to give to charity' was the YCN competition brief for Ctrl.Alt.Shift. I proposed to create a strong and active community of ‘Shifters’ : a group of people that are dedicated to 'making noise', raising awareness and creating positive change for Ctrl.Alt.Shifts key issues.
I came up with several campaigns which, over time, would turn the orange ‘plus’ symbol into a recognised brand associated with the 'Shifters'.
